What does this means for users and for social media professionals?

Instagram is only 5 years old, yet it is the Fastest Growing Major Social Network. It allows brands to showcase special products and stories, to create a community of strong fans and customers.

In order to stand out on Instagram, like succesful accounts there are a few rules to respect:

  1.  Be authentic
    Stop posting ad like pictures. Think out of the box. Showcase your products in an original way, ah yes and also be sure to have a clear and nice picture.
  2.  Write an interesting bio with your website in it
    Explain who you are, what you do, why people should follow you, why you are unique… And don’t forget to include your website
  3. Use a smart #hashtag
    Hashtags allow you to curate the pictures fans will share and you’ll gain attention with your unique hashtag.
  4. Create a contest or a campaign to engage and reward your most active fans
    Hosting a contest is one of the best ways to get more followers and grow your account. It will also increase your engagement with your brand – and you’ll be able to collect a lot of UGC (User Generated Content).
  5. Feature your best fans
    You’ll get instant recognition from them.
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